The UK's Best Selling Weed Killer

Innovation, market leading products and highly targeted marketing campaigns are just a few reasons why Roundup has maintained its position as the number one weedkiller brand with both the consumer and retailer.

Through intensive research, Roundup has built up a clear understanding of what it is that consumers want from a weedkiller and as a result the leading brands portfolio of innovative, award winning weed control products is growing enabling it to add value to the sector.

In 2007 Roundup launched the unique 5L Pump ‘N Go, the largest ‘big pack’ to hit the shelves. Supported by a multi-channel communication campaign Roundup encouraged the consumer to trade up, ultimately increasing the value of the purchase for the retailer. Four years on and 47% of all money spent on RTU packs is spent on ‘big packs’, with almost half of all spend on big pack weedkiller being spent on Roundup. Equating to nearly three times more than the nearest competitor! (GfK RT UK, Chemicals, Panel Market excl Ironmgr, Sales Value & Volume, Jan 10-Aug 10, excl tradebrands)

Last year Roundup successfully challenged the idea that weed control products have a relatively short season by advising over 4 million consumers to treat tough, deep rooted weeds in the autumn rather than waiting until the spring. The campaign created an unseasonable increase in demand for weedkiller helping retailers to extract as much value from their shelves as possible. On the back of last years success Roundup has introduced Roundup 5L Pull and Spray XL Tough and Deep Root into the black label range which will not only extend the season but will also add value.

Rather than resting on its laurels Roundup intends to work hard to maintain its position as number one and innovation will continue to play a major role moving forwards.