Weedkiller category growth points to Roundup

The latest GfK stats indicate that it is going to be a record year for weedkiller sales, with Roundup, the UK’s number one brand taking 5 of the top 10 places*.

With a very successful Easter behind us results show that the total market value for weedkiller is up an impressive 58%** on the same period last year and within garden centres the value has increased by an equally impressive 62%***

Looking specifically at Roundup, the brand has increased its overall value by 90% and its value share is up 5.2 points, taking it from 25.1% to 30.3%**. Garden centres have matched this growth rate, also increasing by 90% and the value share is up 4.9 points, taking it from 27.7% to 32.6%***. Meaning that in Garden centres almost £1 out of every £3 spent on weedkillers is spent on Roundup!

Figures show that of the top 10 weedkiller products sold in the UK, 5 are branded Roundup, with the 1L ready-to-use (RTU) and the 5L Pump ‘N Go taking the top two slots respectively*.

Gary Philpotts, Roundup lawn and Garden UK business director comments, “In order to capitalise on the surge in demand for weedkillers that we are witnessing, it is vital that retailers respond to market demand and give this category the on shelf and key promotional space it clearly deserves. It is also important that the most prominent positioning is given to the brands that consumers want to purchase. Whether that is an RTU or a concentrate, the figures speak for themselves, consumers are choosing Roundup over the competition, a clear indicator of the brand that will give you a higher return on your investment.”