Through intensive research, Roundup has built up a clear understanding of what it is that consumers want from a weedkiller and as a result the leading brands portfolio of innovative, award winning weed control products is growing enabling it to add value to the sector.
In 2007 Roundup launched the unique 5L Pump ‘N Go, the largest ‘big pack’ to hit the shelves. Supported by a multi-channel communication campaign Roundup encouraged the consumer to trade up, ultimately increasing the value of the purchase for the retailer. Four years on and 47% of all money spent on RTU packs is [...] Read more...
Weedkiller category growth points to Roundup
The latest GfK stats indicate that it is going to be a
record year for weedkiller sales, with Roundup, the UK’s number
one brand taking 5 of the top 10 places*.
With a very successful Easter behind us results show that
the total market value for weedkiller is up an impressive 58%**
on the same period last year and within garden centres the value
has increased by an equally impressive 62%***
Looking specifically at Roundup, the brand has increased its
overall value by 90% and its value [...] Read more...
Habit forming results from Roundup
With the 2011 season well underway Gary Philpotts, Roundup Lawn and
Garden UK Business Director, takes a look at recent garden chemical
user habits, giving an interesting insight into the weed killer market.
The findings provide a valuable guide for those retailers looking to
maximise their profits this season and reinforces why working with
Roundup, the UK’s leading weed killer brand, makes perfect sense.
Year-on-year, gardening is growing in popularity. Today, the
majority of British adults confess to enjoying gardening, with
many wishing they could spend more time
tending to [...] Read more...
Innovative product launch by Roundup at Glee 2011
Wouldn’t it be great if you could attract 8m new
customers?
Innovation and targeted marketing campaigns are what you have come to
expect from the world’s leading weedkiller brand; just take a look
at the success of the Roundup Pump N Go 5L pressure sprayer. So it’s
not surprising that at GLEE this year Roundup will be introducing
you to a revolutionary new product that could literally double the
size of the UK weedkiller market.
To find out more come and see us
at GLEE; Hall 5 B26 / C25